What is Founda Formula?

Founda Formula is a growing media company that helps non-technical entrepreneurs start their own business.

If you are an aspiring entrepreneur, you don't know how to code, you don't have advanced technical skills and you're struggling to get started, this is for you.

We interview founders in order to help you:

  1. Find business ideas that solve real problems that people experience and that your skillset can solve
  2. Take the first step to get the ball rolling with confidence
  3. Execute the exact playbooks used by hundreds of successful non-technical founders that will help you launch and grow your company
  4. Find inspiration through our daily interviews, newsletter, podcasts, case studies and (soon to be) mentorship programs. You'll get access to endless amounts of content that will guide you through the entrepreneurial journey so that you can write your own story

Why does Founda Formula exist?

It's a solution that I wish existed when I first started.

I have no technical skills – I don't know how to code and I don't want to know how to code, I don't know the latest AI tools and I have no technical background. But I wanted to start my own business. All the resources out there (at the time) focused on guys and girls that built the latest AI App or software solution.

For this reason, I was stuck in the idea phase for years.

I went around in circles convincing myself why I wasn't ready:

  • "I need more experience"
  • "I need to learn how to code"
  • "I need the perfect idea"
  • "I'm scared of what my friends will think"
  • "December is around the corner. I'll start in the new year"
  • "What if it doesn't work?"

One day I decided... Fuck it!

Let me just start and see what happens.

So here we are...

I am building Founda Formula so that you don't have to struggle the way I did.

I am building Founda Formula to help you come up with a non-technical business idea and to help you start your own company.

So, if you’re feeling stuck, uncertain or unsure of how to start, you’re in the right place.

Let’s do this together! 🚀